GHANA: Africa’s New Exciting Entry Point For Culture And Creativity  

So Fraiche Media partners with Soho House (White City) for exclusive screening event to showcase Ghana as the new mecca for Africans and Diasporans creatives 

14 June 2022, London, UK:  So Fraiche Media, Africa and the Diaspora’s most preferred bespoke media production agency which produces the best visual content, collaborated with media broadcaster and presenter Norman Busigu to host an exclusive screening event for the highly anticipated debut of the documentary “Ghana: Africa’s exciting entry point”.  Held at the renowned London’s members’ club Soho House (White City) on Saturday, June 11, the event celebrated the tenth anniversary of So Fraiche Media’s work across Ghana, the UK and West Africa, including a special Q&A and panel session with talents, including Global Entertainment Director for Vogue, Deborah Ababio.  

The documentary featured broadcaster Noman Busigu’s journey across Ghana to explore how the country has transformed itself as the new hub and destination for entertainment, business, tourism, culture and the creative economy for Africans and Diasporans. With a series of interviews at Ghana’s more prominent and famous landmarks and events, including the Independence Arch in Black Star Square in Accra, Afrochella and the Cape Coast castle, viewers had a glimpse of why Ghana is now one of the most preferred destinations for many individuals of African descent who want to invest, reconnect and create new economic pathways.

The documentary was produced by So Fraiche Media, whose work has created incredible productions emphasising the new leading role of Ghana, the youths, and Diasporans in creating a new way of storytelling to showcase Africa’s transformation over the last decade and inspire new solution-providers to bring their creativity and businesses across Ghana and many other nations to tap into the creative potential of the continent.

The exclusive screening saw the attendance of a number of dignitaries and personalities, including diplomatic members from the Ghana High Commission UK, Mr. Papa Kow Bartels, Head of Trade and Investment Minister/Counsellor; Mrs Joana Nyarko-Mensah Adika, Political & Economic Counsellor; presenter and host, Akua Gyamfi; Aji Ayorinde, Commercial, IP and Music lawyer and co-founder of Uburu, who engaged in the panel discussion focusing on investments in the creative industries and how young Ghanaians across the country, the Diaspora and other nationalities can be part of this new creative and socio-economic revolution heralded in and from Ghana.

“This documentary and the work displayed by So Fraiche Media are indicative of the opportunity for African content creators to push the boundaries of their creativity and innovation and use storytelling to celebrate Ghana and Africa and discuss new solutions to address issues and challenges. As Ghanaians, we will continue to create opportunities for those looking at Ghana as the new exciting entry point for business, creativity, culture and tourism. We have reached a stage where it is essential for Africans and Diasporan youths to tell new and compelling stories about Africa, help to attract new investments and shift the usual, negative stereotypes” commented Mr. Papa Know Bartels, Head of Trade and Investment Minister/Counsellor at the Ghana High Commission, UK.

Cyril Ofori-Nelson, CEO and co-founder of So Fraiche Media said: “As Ghana continues to be considered the go-to destination for tourism and business, we believe that it is crucial for Ghanaians and Diasporan creatives to capitalise on the burgeoning African creative and film industry by hosting productions from neighbouring countries and more across the Continent, as well as attracting international film and TV projects. For this reason, So Fraiche Media aims to continue its mission and mandate to support creatives with visually compelling produced content to attract more business and investors and showcase the new rising power of the Y.A.D.C (Young African and Diasporan creatives). “

Africa’s new creatives represent one of the most important and lucrative markets to invest in and as the world learns more about the impact of African creatives, Ghana has now become one of the main hubs of the Continent’s creative economy.  Creative companies such as So Fraiche Media wants to further promote international and intra-African integration across the creative industries and uses video and content creation to support African and Afro-Diaspora creatives to make their impact on the global scene and fly the flag for Africa.

Photo: From L to R: Ghana Documentary at Soho House, White City, London, UK; Mr. Papa Kow Bartels, Head of Trade and Investments, Minister/Counsellor at the Ghana High Commission, UK; So Fraiche Media Panellists at Soho House, White City, London, UK; Broadcaster Norman Busigu at Soho House, White City, London, UK

Photo credit: Photographer, Julian ‘MOKO’ Amoako

About So Fraiche Media

So Fraiche Media Ltd is a bespoke media production agency with offices in London and Accra, with international scope, and an expanding database of creative professionals who produce the best visual content. They connect brands and influencers, producing content that impacts audiences. With a plethora of illustrious brands names and clients, including Coca -Cola, the British High Commission, Nestle, they make brands socially relevant amongst millennials and Gen Z, with innovative ideas and social media expertise, that generate millions of views and ROI for their clientele.

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