National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, has announced a strategic shift in the party’s campaign approach ahead of the upcoming December elections.
National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, has announced a strategic shift in the party’s campaign approach ahead of the upcoming December elections.

NDC shifts strategy, adopts house-to-house campaign – Asiedu Nketiah

Gina Bev Quist July 25, 2024 POLITICS Comments Off on NDC shifts strategy, adopts house-to-house campaign – Asiedu Nketiah

National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, has announced a strategic shift in the party’s campaign approach ahead of the upcoming December elections.

Departing from the large rallies characteristic of previous campaigns, the NDC will focus on house-to-house and personal engagement with voters.

The NDC is scheduled to officially launch its campaign in Tamale on Saturday, July 27. In an interview with Citi FM on Wednesday, July 24, Mr. Asiedu Nketiah outlined the rationale behind this new approach, highlighting its cost-effectiveness.

“We want to reach out to the people, house-to-house campaign, retail campaign, that is where the emphasis is going to be. So, what we’re going to do in Tamale is to remind our people that this year, the campaign will be different. We must touch base with the people,” Mr. Asiedu Nketiah explained.

He emphasized that visiting voters in their homes is more economical than organizing large rallies. “It is cheaper for party functionaries to reach out to the people in the villages than to bring their people to a collation point to address them,” he stated.

This innovative strategy aims to enhance the party’s connection with voters and ensure a more intimate and direct form of engagement.

By prioritizing personal interactions over mass gatherings, the NDC hopes to build stronger relationships with the electorate, paving the way for a successful campaign season.

National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, has announced a strategic shift in the party’s campaign approach ahead of the upcoming December elections.
National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, has announced a strategic shift in the party’s campaign approach ahead of the upcoming December elections.

Source: tigpost.com

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