Ogilvy Africa appoints Adderley Williams as Social & Performance Lead

Leading regional agency network, Ogilvy Africa, has appointed Adderley Williams as Deputy Managing Partner, Social and Performance. Based in Nairobi, Adderley joins the network’s growing digital and data team to lead its social, content and performance marketing practice in the Sub-Saharan region.

The Social & Performance group in Ogilvy brings together the best practitioners and practices across markets in delivering digital solutions for brands. The practice also incubates future-focused thinking through multiple specialist labs viz TikTok, Social Commerce, Creators & Strategy with the aim to empower businesses and brands to stay ahead of the adoption curve.

In this new role, Adderley will spearhead the expansion of Ogilvy Africa’s Social and Performance (S+P) capabilities across markets and deployment of global best practices & tools for the region.

Speaking of the appointment, Vikas Mehta, CEO – of Ogilvy Africa, said “social media, especially in a mobile-first world, is an important component to increase any brand/business’ physical availability. We are delighted to welcome onboard someone with an intricate understanding of digital platforms and a passion for all things digital. A large part of our region is getting on the performance marketing bandwagon, but we feel it’s barely scratched the surface. Social and Performance, once it’s e-commerce enabled, can be a powerful business tool. Under Adderley’s leadership, we hope to see this practice thrive for our clients.”.

Adderley joins Ogilvy Africa from Sprout Performance Partners, where he was Head of Performance Marketing. He brings on board 14 years of rich experience in digital advertising, brand building and brand management. He has worked with some of the continent’s biggest brands including First National Bank (FNB), KIA Motors, Standard Bank and Old Mutual among others.

On joining Ogilvy Africa, Adderley said: “I am excited about this opportunity to work with the largest network agency on the continent. I look forward to working with colleagues across the region in building and transforming brands through digital performance campaigns.”

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About Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people

across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as Airtel, Absa, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, Mastercard Foundation, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF amongst others.

It offers services across the full spectrum of marketing domains including Communication (Advertising, branding and content), Consumer Experience (Technology & e-Commerce), Growth Consulting (incl. Digital Transformation), PR & Influence and Media; all under one unified setup. The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Its unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omnichannel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards for the region including D&AD, Cannes Lions, Clio Awards, Dubai Lynx Festival, and SABRE Awards (Global and Africa); to name a few.

Ogilvy is a leading global creative network of WPP, founded by David Ogilvy in 1948