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PHOTOS: Jerseys of major European clubs ahead of 2023/2024 season

European clubs have revealed their kits in preparation for the upcoming 2023/2024 season.

The act of wearing new kits every season is a result of an agreement with kit suppliers to produce new strip designs every season to increase sales and merchandising.

Kits supplying deals became popular in the 2000s and have morphed into one of the biggest revenues for both clubs and manufacturers, while fans argue for bragging rights regarding best designs.

With the European season just about a month away from start, many clubs have outdoor kits.

Below is a list of some European sides that have unveiled their shirts

Barcelona

Real Madrid

Juventus

Bayern Munich

Manchester City

Arsenal

Borussia Dortmund

Ajax

Paris Saint-German

AC Milan

Manchester United

Liverpool

Chelsea

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