European clubs have revealed their kits in preparation for the upcoming 2023/2024 season.
The act of wearing new kits every season is a result of an agreement with kit suppliers to produce new strip designs every season to increase sales and merchandising.
Kits supplying deals became popular in the 2000s and have morphed into one of the biggest revenues for both clubs and manufacturers, while fans argue for bragging rights regarding best designs.
With the European season just about a month away from start, many clubs have outdoor kits.
Below is a list of some European sides that have unveiled their shirts
Barcelona
???? WIN THE NEW KIT!*
*Gavi and Pedri not included
— FC Barcelona (@FCBarcelona) July 3, 2023
Real Madrid
⚪???? It’s here and it’s perfect – our new 2023/24 home kit is now available! ????
???? @adidasfootball— Real Madrid C.F. ???????????????? (@realmadriden) June 14, 2023
Juventus
Bianconero e giallo. Modellata sulla nostra storia, proiettata al futuro ⚪️⚫️
Juventus e @adidasfootball presentano l’home kit 2023/24! pic.twitter.com/VnQluv3MBD
— JuventusFC (@juventusfc) May 12, 2023
Bayern Munich
Bianconero e giallo. Modellata sulla nostra storia, proiettata al futuro ⚪️⚫️
Juventus e @adidasfootball presentano l’home kit 2023/24! pic.twitter.com/VnQluv3MBD
— JuventusFC (@juventusfc) May 12, 2023
Manchester City
Looking good! ????
— Manchester City (@ManCity) May 19, 2023
Arsenal
It’s all in the detail ????
Pre-order the Authentic 23/24 Home Kit at ArsenalDirect now ????
— Arsenal (@Arsenal) May 26, 2023
Borussia Dortmund
It seems to be the day for it!
Dortmund have also revealed their new home shirt for next season. It was the winning entry from a competition allowing supporters to design the shirt.
What do you think? ???? pic.twitter.com/dYdqvl6ECL
— Classic Football Shirts (@classicshirts) May 26, 2023
Ajax
????Shirt Alert????
Ajax and adidas have just dropped their 2023 away shirt!
For the first time since 1988, Ajax use the colour white for the base of their away shirt. pic.twitter.com/yM7hMz13N5
— Classic Football Shirts (@classicshirts) May 26, 2023
Paris Saint-German
????????
A tunic that pays homage to a classic Parisian jersey design and embodies the unique spirit of the French capital ✨????????
➡️ https://t.co/aZ1JMbvkur#???????????????????????????????????????????????? pic.twitter.com/xZ8OnKyp8u
— Paris Saint-Germain (@PSG_English) May 31, 2023
AC Milan
For the Milanesi and the Milanistas ????⚫#MilanXMilan @pumafootball #SempreMilan pic.twitter.com/4nyNcMVVAM
— AC Milan (@acmilan) June 1, 2023
Manchester United
We are UNITED ❤️. Home/Away/Third Kit. #MUFC #ManchesterUnited #Follow pic.twitter.com/0h2oNlo4ll
— Rio (@rioutd_fan) June 1, 2023
Liverpool
This is the best Liverpool home kit since ________ ????
— Anfield Watch (@AnfieldWatch) July 9, 2023
Chelsea
Too. Much. Style. ????#ItsA90sThing #ThePrideOfLondon pic.twitter.com/rBmsWokryp
— Chelsea FC (@ChelseaFC) July 10, 2023