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The Battle for Ballot Supremacy: Unpacking the Controversy Surrounding Positioning and Ballot Paper Design

As Ghana teeters on the brink of a crucial election, the Electoral Commission (EC) finds itself mired in controversy. The ballot paper, a seemingly innocuous document, has become a flashpoint of contention. The New Patriotic Party’s (NPP) placement at the top of the ballot, ahead of the National Democratic Congress (NDC), has sparked outrage and allegations of bias.

*The Psychology of Ballot Positioning*
Research has shown that the placement of candidates on the ballot paper can significantly influence voter choice. The top spot is often associated with a psychological advantage, as voters tend to favor candidates listed first. This phenomenon, known as the *”primacy effect*,” can result in a significant boost in votes for the party occupying the top position.

*Ballot Paper Design: A Critical Factor*
Beyond positioning, the design of the ballot paper itself is crucial. The EC must ensure that the layout is intuitive, easy to navigate, and free from confusion. A well-designed ballot paper can mitigate the risk of voting errors and the incidence of spoiled and rejected ballots, leading to significant reduction of spoiled and rejected ballots on election day.

*The Importance of Accurate Picture Sizes and Thumbprint Space*
The use of pictures on the ballot paper is intended to facilitate voter identification. However, inconsistent picture sizes can lead to visual bias, potentially influencing voter choice. The EC must ensure that all candidate pictures are uniform in size and resolution, eliminating any potential advantage or disadvantage.

Similarly, the space allocated for thumbprints is critical. Insufficient space can lead to smudged or overlapping prints, compromising the integrity of the voting process. Leading to huge spoil and rejected ballots.The EC must provide ample space for voters to comfortably place their thumbprints, ensuring that each vote is accurately recorded.

*Ensuring Transparency and Fairness*
To maintain public trust, the EC must prioritize transparency and fairness in the design and production of the ballot paper. This includes:

1.Clear guidelines: Establishing unambiguous guidelines for ballot paper design, picture sizes, and thumbprint space.

2.Consistency: Ensuring uniformity in ballot paper design across all polling stations.

3. Voter education: Conducting comprehensive voter education programs to familiarize citizens with the ballot paper layout.

Conclusion
As Ghana prepares for the December 7 polls, the EC must prioritize fairness, transparency, and accuracy in the design and production of the ballot paper. The controversy surrounding ballot positioning highlights the need for a robust and unbiased electoral process.

By ensuring a well-designed ballot paper, through the engagement of political parties and major stakeholders,the EC can mitigate potential biases and ensure that every vote counts. The nation watches with bated breath as the electoral process unfolds.

As the clock ticks down to election day, the EC must confront the elephant in the room: the trust deficit between the Commission and the Ghanaian people. Jean Mensah’s leadership has been called into question, with critics accusing her of prioritizing partisan interests over electoral integrity.

One thing is certain: the eyes of the nation are upon Jean Mensah and the EC. The outcome of this election will be a testament to their resolve, their competence, and their dedication to the principles of democracy. The world watches, and waits, as Ghana stands at the precipice of history.

Ahmed M. Gedel
Former NDC Technical Advisor on Biometric and NDC Rep@ IPAC & UNDP-Ghana

About Lawrence Odoom

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