UBA Marks Women’s Day with a Talk on Career Growth and personal branding

UBA Ghana hosted a special International Women’s Day event to celebrate and empower the women and reaffirm its mission to champion gender equality across the network of banks.

The March 8 event featured two of Ghana’s powerful and renowned speakers: Rev. DR. Joyce Aryee, CEO of Salt & Light Ministries and Dzigbordi Dosoo, Personal Branding Expert & High Performance Certified Coach.

The Talk which was also streamed online on all UBA Ghana social media pages was on the topic “Thriving in your career and secrets to honing on your personal brand” and hosted by Head of Personal Banking, Raheemat Boakye. She kicked off the conversation with the speakers to share their views on the impact of women’s day and theme for the year “#EmbraceEquity”.

Rev. Dr. Aryee shared that embracing equity is “Recognising our equalities and yet our uniqueness by being different and for women to take a notch higher” and Dzigbordi buttressed the point saying “It doesn’t matter your background and qualification, what you have to recognise is that you have that authority to serve. I have always embraced equity and I encourage others to embrace it”.

Dr. Joyce Aryee said, “As a woman professionalism should be a mandate and women should be promoted based on hard work and not mere favours or recommendations. In addition to your profession, one can have a side business to enable women to be economically empowered.”

On her part, Dzigbordi shared some principles of personal branding, saying, ‘When we define personal branding, these are the four things you should look up for. What you stand for and your values, secondly, what you are best at, thirdly, the things you master and lastly, putting authenticity through all of them.

“Everyone has a brand, but it takes one to build it up. Allow yourself to be imperfect and learn to be perfect. Grow yourself and remember weakness is part of your brand. Never let anyone speak for you if you can’t back it with your merits.”

The Regional West Africa CEO Chris Ofikulu, who also doubles as Managing Director at UBA Ghana used the day’s occasion to reinforce a strong personal commitment together with the executive team to be more proactive in creating opportunities for women to continue to lead and thrive in UBA Ghana.

The event was powered by UBA and Ulionesses, the women’s group of the bank. It was also supported by the UBA Ruby Account which is a gender specific product designed for discerning women to satisfy business and personal needs